[Hong Kong] With its meaningful objective, Unilever’s “Small action, Big difference” won the Best Lifestyle (Green, Healthy & Creative Living) Silver Award at the Hong Kong ICT Awards 2015.
“Small action, Big difference” for Unilever is a mobile application designed for Unilever to gamify the process of making a difference to our planet on sustainable development. Users can denote the MicroPower they have gained from the completion of meaningful small tasks that could enhance public awareness on protecting and sustaining our planet. Some tasks are suggested by the app, some can even be personalised by the users, to support the execution of meaningful campaigns or decorate their own planet.
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