[Hong Kong] Obtaining satisfactory marketing results, MTR Malls’ “Smart Telford” won the Best Mobile Apps (Advertising & Marketing) Bronze Award at the Hong Kong ICT Awards 2015.
Smart Telford is a multi-dimensional promotional platform to allow shoppers to enjoy a digitised and streamlined loyalty programme from earning points on their spending, redeeming rewards to receiving location-based surprise offers, all on their smartphones. Adopting Cherrypicks’ patent-pending presence detection technology, Smart Telford takes the initiative to approach shoppers and bring better shopping experience as well as better engagement and interactivity between customers and tenants.
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