Scratch & Win attractive prizes at The SM Store

The SM Store in the Philippines have launched a mobile customer engagement game and e-Stamp campaign. With the “Call to Deliver Scratch & Win” game, customers can try their luck by scratching the screen to reveal gift card icons. Match icons on the screen to win attractive prizes. The customer engagement game has been played over 483,000 times, and has issued over 14,800 winning e-tickets with well over 6,800 prizes redeemed.