[China] Kenny Chien, cherrypicks’ VP, China, spoke at the ICSC China Shopping Center Marketing Conference organized by the International Council of Shopping Centers (ICSC) on the topic of ‘Towards a Genuine O2O Business Model and Big Data Analysis’ on 29 June.
At the conference, Kenny shared the idea of O2O marketing deployment and the future trend of big data. He highlighted the importance of big data analytics for shops and malls as a way to enhance proximity marketing by understanding consumers’ shopping behavior. Our product, SHOPPO China, was also exhibited at the site for visitors to experience our O2O shopping platform and explore the incredible marketing potentials within.
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