[Hong Kong] The Retail Asia Expo 2014, held from 12-14 June, was an annual trade show and conference that catered to retailers in Asia Pacific. The exhibition consists of four focus areas: Retail Technology, Retail Design & In-Store Marketing, eCommerce World and Retail Property. The expo showcases retail solutions from over 150 local and international exhibitors and Cherrypicks was one of them.
Our highly anticipated marketing and loyalty platform keewee has collaborated with the Expo to provide all visitors with a brand-new digitialised loyalty experience: visitors could collect stamps from 5 different designated spots at the venue via keewee and be rewarded with a souvenir. Lucky ones could also take a 40” HDTV or a smartphone home if they have successfully completed a keewee game at the redemption centre.
Apart from keewee, Cherrypicks took the chance of the Expo to showcase its latest products that can effectively enhance the results of retail merchants: the interactive advertising TLCD Smart:D and the AR based advertising platform Lollypop, to visitors around the globe.
Raymond Leung was honorably invited by the Expo to give a talk on ‘iBeacon: Your Secret Weapon to Retail CRM’ on 14 June, sharing the application of iBeacon to the retail industry to boost sales and drive traffic.
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